How to prepare your shop for Black Friday and Cyber Monday?

Black Friday and Cyber Monday

The holiday season is about to arrive, and It’s a good idea to find reliable ways to capture the audience’s attention. The major attraction of the season for the eCommerce stores is black Friday and cyber-Monday. Customers expect the best deals on these two events, and they are ready to shop more. But the business […]

What is Minimum Advertised Price (MAP) And How To Enforce it?

Minimum Advertised Price (MAP)

Minimum Advertised Price (MAP) is a specific policy developed by the brand or manufacturers of a particular product. As per the policies, businesses can advertise their products at the lowest price point mentioned in the pre-set policy. When brands follow this standard strategy, they are likely to earn reasonable profits. They are likely to gain […]

How to Conduct Competitive Pricing Analysis and Why You Must?

Competitive Pricing Analysis

Business owners keep on making strenuous efforts to capture audience attention towards their niche. However, many of them forget to prioritize competitor discovery and monitoring to guarantee success for their business. Studies reveal that buyers are always interested in investing in products that are available at a discounted price. Consumers like to find the best […]

Did you Know Amazon Makes 2.5 Million Price Changes a Day?

price changes

Amazon is the most reputed and widely trusted eCommerce giant in the customer landscape. Success doesn’t come randomly to this brand; instead, it results from its hard work, strategic planning, and great marketing campaigns. A new analysis from the marketplace reveals that Amazon follows intelligent price changes for its extensive range of products. Surveys show […]