Nextlane Agency X Bronx Shoes

How Intelis helped Nextlane Agency improve Google Shopping ROAS for Bronx Shoes by 31%

About Bronx Shoes:

Founded in 1886, BRONX Shoes began as a family-owned business, born from a deep-rooted passion for shoes and a dedication to people. Over four generations, the Dijkmans family has built a legacy by sharing their expertise and love for footwear, evolving from Dijkmans Shoes to today’s iconic BRONX Shoes.

Challenge:

Bronx Shoes has a solid reputation across Europe. Its products are available through various in-store and online retailers. To maintain brand integrity, Bronx Shoes needed to understand how retailers price their products to optimize their own Google Shopping spend and achieve an optimal ROAS.

Intelis data comes into play:

Bronx Shoes utilizes Intelis with Google Shopping for two essential purposes:

Market insight: Bronx gains valuable insights into the pricing strategies of online retailers, allowing them to address potential issues with those who do not adhere to fair pricing levels and enforce brand protection policies.

Marketing efficiency: By linking a CSV feed exported from the Intelis platform with advanced pricing insights to their feed management system, Channable, to manage the bidding strategy by Nextlane Agency, Bronx ensures that its Google Shopping budget for Bronxshoes.com is used effectively with smart bidding rules. This means avoiding ad spending on products where Bronx is unlikely to be competitive, optimizing its ROAS, marketing strategy, and ad budget — saving almost 20% on ad spend.

Through Intelis, Bronx Shoes can address these challenges head-on.

Results

CTR:

14%

Increase

ROAS:

31%

Increase

Ties van Strien

Co-founder

Nextlane Agency

“With Intelis, Bronx Shoes has the pricing insights needed to engage in meaningful conversations with retailers, fostering a fairer market for everyone selling their products. The brand has also improved its marketing performance by using data on retailer pricing to automate which products to promote. If a product is competitively priced, it’s prioritized. If other retailers undercut it, it’s excluded from ad campaigns. This is a perfect example of how Bronx Shoes uses Intelis Shopify app to stay ahead. It’s a game change!”