The holiday season is about to arrive, and It’s a good idea to find reliable ways to capture the audience’s attention. The major attraction of the season for the eCommerce stores is black Friday and cyber-Monday. Customers expect the best deals on these two events, and they are ready to shop more.
But the business owners, on the other side, need to provide the most impressive deals with lucrative offers on eCommerce websites. eCommerce retailers are interested in taking advantage of this holiday madness to prepare their stores for the season. Below we have listed some trusted tips to help you prepare for this holiday season with black-Friday and cyber-Monday.
Timely Price Optimization in Black Friday and Cyber Monday
It is common to expect a significant shift in the prices during the holiday season. Although the customers are more willing to invest these days, they prefer comparing prices from different stores. If you are interested in driving more traffic towards your eCommerce website, you should first try pricing optimization. It is better to observe the historical data and, at the same time, check the prices of the products on your competitor’s website. The idea is to do timely price optimization to prove your edge ahead of the competitors in the market.
Provide Discount Coupons
Another great idea is to launch some special discount coupons for the holiday season. You can choose your high-paying customers and send them special holiday coupons via email. It is the best way to attract them to your latest product collections. It would help if you first conduct price monitoring for products and then estimate profit margins. This analysis may help you set reliable discount coupons and offers to attract your VIP customers to make more purchases.
Early Access to Sale in Black Friday and Cyber Monday
There are two unique ideas that you can try to impress your customers on this holiday season. You can provide early sales access with a special invitation to the best VIP customers so that they can grab great deals on Black Friday and cyber-Monday. Or you can launch a sale preview with a selected number of products to benefit all your customers. You can create unique pre-sale, grand sale, and post-sale offers to boost engagement on your platform.
Use Countdown Timers
It is possible to increase the chances of purchase even for the random customers on your eCommerce website by putting a countdown timer over there. The idea is to create a sense of urgency with your big sale to influence customers to make immediate purchase decisions. It is good to add a genetic countdown on the website banner with an urgent message that motivates people to buy their favorite products as soon as possible. Once you start following these fantastic ideas, enhancing conversion rate and sales will get more accessible during the holiday season. You can also help experts to implement automated pricing intelligence in your eCommerce website for better returns.