Cyber Monday and Black Friday are the two most anticipated and widely recognized shopping holidays worldwide. As they will increase the traffic on your store abruptly online, it is essential to start preparing for the event ahead of time. If executed well, these important events can increase your revenues by a considerable level.
Stats reveal that Americans prefer to shop six times more from online stores during black Friday sales than on other days. Therefore, stores are likely to experience a steep rise of almost 200% in traffic, and if these leads are handled well, it can boost revenue by nearly 300%.
For those who are interested to know some tips and tricks on preparing for Black Friday & Cyber Monday Shoppers for 2022, the article below may be helpful for you.
Effective Pricing strategy for Cyber Monday and Black Friday
Experts advise creating a bird’s eye view of your entire marketing strategy and promotional plan for the black Friday and cyber Monday events. Reviewing the whole strategy may help you to ensure that no stone is left unturned. The overall strategy needs to focus enough on discounts, offers, marketing campaigns, creative assets, emails, and ads. Working on stock management and repricing strategy based on Shopify competitor price monitoring is also essential. This analysis may help you to find ways to stand ahead of other competitive niche sellers online.
Launch paid marketing campaigns early
Paid campaigns allow businesses to stand in front of customers with significant impact. When you start with ads, you can learn and figure out quicker the effectiveness of your assets. As November month starts, online shoppers are likely to see more ads, making them feel fatigued. Therefore, to succeed with your marketing strategy, you should get creative with your ads. Your ads must provide the shoppers with the most relevant information so they can jump instantly to the deals. When you start running ads on time, it can help you set customer expectations easily.
Create an effective holiday strategy for the entire November
Several people consider November as black November because it has a higher number of shopping holidays worldwide. This month’s events include Singles’ Day, Thanks Giving Day, Black Friday, Cyber Monday, and Small Business Saturday. Set up your marketing calendar per these events so that you can present the most relevant offer to potential customers at the right time. Make sure your deals offer some value to the customers so they can also recommend your brand further to their friends and relatives.
Segment your email list before black Friday and cyber Monday
Remember to consider the importance of email marketing campaigns for these special shopping holidays in November. You should prepare your email lists and put customers in relevant segments to avoid mistakes. Some common examples for these segments include highly engaged customers, geographic targets, product category shoppers, seasonal shoppers, VIP segments, and first-time buyers. With these categories, it will be easier for you to spread awareness about business among all.