Is Price Matching the Right Strategy for You?
Consumers are always interested in buying products at the best price. Therefore, price is usually the ultimate factor in purchasing decisions. Usually, retailers or vendors are advised to follow the price matching strategy that can improve productivity in the long run. It can further promise better productivity, higher investment returns, and enhanced customer loyalty. Studies […]
How does Lacking Pricing Intelligence Harm Your Store?
Pricing intelligence is usually about finding the most profitable price for your products on your online eCommerce store. If you are selling products online, you may also have several competitors in the market. In this scenario, it is necessary to have the right price for the offered product so that you can easily capture modern […]
How to Sell on Google Shopping with Shopify?
Reports reveal that selling on Google Shopping may appear as a unique product discovery experience for the end users. Google Shopping introduces a convenient way to handle research purchases along with information about various products, their price ranges, and associated features. Moreover, it promises more accessible connections to buyers from Shopify to Google shopping. The […]
How to Prepare Your Shopify Store for Black Friday & Cyber Monday Shoppers In 2022
Cyber Monday and Black Friday are the two most anticipated and widely recognized shopping holidays worldwide. As they will increase the traffic on your store abruptly online, it is essential to start preparing for the event ahead of time. If executed well, these important events can increase your revenues by a considerable level. Stats reveal […]
How to prepare your shop for Black Friday and Cyber Monday?
The holiday season is about to arrive, and It’s a good idea to find reliable ways to capture the audience’s attention. The major attraction of the season for the eCommerce stores is black Friday and cyber-Monday. Customers expect the best deals on these two events, and they are ready to shop more. But the business […]
How to improve your ROI with dynamic pricing?
Working in an online or E-commerce business and sustaining a satisfactory return on investment (ROI) is not an easy task. The competition is quite high, and even it will become tougher as the demand is rising, that’s when dynamic pricing comes into the picture. The key factor in ROI is basically dynamic pricing. That means […]
Should different channels have different pricing strategy?
Different marketplaces like Amazon, eBay, or Google Shopping might require different pricing strategy tactics. Making decisions about pricing is considered to be very tough for omnichannel retailers. Should a grocery item retailer charge the same for online customers as offered in the retail stores? Except for certain circumstances, keeping the pricing strategy separate for online […]
What is Minimum Advertised Price (MAP) And How To Enforce it?
Minimum Advertised Price (MAP) is a specific policy developed by the brand or manufacturers of a particular product. As per the policies, businesses can advertise their products at the lowest price point mentioned in the pre-set policy. When brands follow this standard strategy, they are likely to earn reasonable profits. They are likely to gain […]
Why Automated Pricing Intelligence Helps You Win Over The Competition?
Why automated pricing intelligence helps you win over the competition? The competition for E-commerce businesses is constantly rising. Numerous competitors also offer the product you are selling, and the only way to win over this game is to use Pricing Intelligence platforms. You cannot just fix the price of your product and expect a good ROI (Return […]
How to Conduct Competitive Pricing Analysis and Why You Must?
Business owners keep on making strenuous efforts to capture audience attention towards their niche. However, many of them forget to prioritize competitor discovery and monitoring to guarantee success for their business. Studies reveal that buyers are always interested in investing in products that are available at a discounted price. Consumers like to find the best […]
