Best Practices for Google Shopping Ads
Mastering Google Shopping ads can transform your ecommerce performance — but most retailers struggle to unlock their true potential. Let’s explore proven best practices for Google Shopping ads that will help you outperform your competition and maximize your return on ad spend. Why your product feed matters more than you think Your product feed forms […]
What is Predatory Pricing ?
Setting the right price for your products or services is a delicate balancing act. You need to attract customers while ensuring profitability. Price too high, and you risk losing sales. Price too low, and you might hurt your margins. But what happens when prices drop below the cost of production? This tactic, known as predatory […]
Why Use Promotional Pricing?
Promotional pricing is a time-tested strategy that helps businesses increase demand, especially among price-sensitive consumers. It’s not just about cutting prices — it’s a tactical move to attract attention, drive sales, and create value perception. Businesses can incentivize purchases, introduce new products, or clear inventory by temporarily reducing prices. But while the benefits of promotional […]
Why Pricing Objectives are Fundamental
Pricing isn’t just about covering costs or following competitors — it’s a strategic tool that shapes your brand, influences customer behavior, and drives business growth. The foundation of a strong pricing strategy lies in pricing objectives. These specific goals guide how you set prices for your products or services. From maximizing profits to gaining market […]
6 Ways to Increase Profitability
Few decisions in business have as significant an impact on profitability as pricing. Getting pricing right can increase profits faster than improving sales volume or cutting costs — but getting it wrong can shrink margins just as quickly. So, why does pricing matter so much? A 10% improvement in price has a stronger impact on […]
Why Do Companies Use Price Discrimination?
What is price discrimination? Price discrimination is a strategy where businesses charge different prices for the same product or service based on specific criteria, allowing companies to capture maximum revenue by tailoring prices to various consumer groups. At its core, price discrimination is about identifying what each customer segment is willing to pay and adjusting […]
Price Elasticity – A Simple Explanation
Determining the right price can be one of the most challenging decisions in business because of its direct impact on your bottom line. One critical concept to understand when setting prices is price elasticity. What is price elasticity? Price elasticity of demand measures how sensitive customer demand is to changes in price. In other words, […]
What is Surge Pricing – and is it Appropriate For My Business?
What is surge pricing? Surge pricing happens when a company raises its prices due to an increase in demand — and lowers them when demand weakens. It’s a dynamic pricing strategy that adjusts pricing in real time based on the current market environment. But what is dynamic pricing? It’s exactly that changing in prices based […]
What is Strategic Pricing – and Why Is It Important?
Pricing is one of the most powerful tools you have to boost profitability, but strategic pricing takes it to the next level. It’s about creating conditions where more profitable pricing outcomes naturally occur. So, what exactly is strategic pricing? Some define strategic pricing as value creation. Others call it competitor awareness or setting price bands. […]
Should different channels have different pricing strategy?
Different marketplaces like Amazon, eBay, or Google Shopping might require different pricing strategy tactics. Making decisions about pricing is considered to be very tough for omnichannel retailers. Should a grocery item retailer charge the same for online customers as offered in the retail stores? Except for certain circumstances, keeping the pricing strategy separate for online […]
