How To Use Product Matching In Ecommerce
The key to ecommerce success often lies in precise pricing and strategic product promotion. But in a landscape driven by data, guesswork isn’t enough. To outmaneuver competitors and maximize profits, you need clear insights into how your products compare to others in the market. That’s where product matching comes in. It’s not just a nice-to-have […]
9 Effective Competitive Pricing Techniques
Competitive pricing is a strategy that uses competitor prices as a primary benchmark for setting your own prices. This approach ensures you remain relevant in the market without sacrificing profitability. A successful competitive pricing strategy typically involves: Competitive pricing tools can simplify this process, helping you automate and optimize your strategy. Let’s dive into the […]
What is MAP Pricing and is it Legal
Ever wonder why certain products never seem to drop below a specific price point, even during sales? Or why some brands maintain consistent pricing across multiple retailers? It all comes down to MAP pricing. MAP (Minimum Advertised Price) is a policy set by manufacturers that dictates the lowest price a retailer can advertise for a […]
What is RRP Price and When to Use it?
Pricing is tough, even for the most seasoned business owners. Valuing your products while meeting customer needs is an ongoing challenge, especially in a fast-evolving marketplace. One approach that businesses have relied on for years is RRP (Recommended Retail Price). It’s a pricing strategy that helps you remain competitive while capitalizing on existing market conditions. […]
How to Monitor Competitor Pricing on Shopify
Effective price monitoring helps you stay competitive, maximize profits, and quickly adapt to market changes. Let’s explore how you can monitor competitor pricing on Shopify and use that data to drive your business forward. Why bother with competitive price monitoring on Shopify Stay competitiveIn ecommerce, pricing is often the deciding factor for customers when choosing […]
Why You Should Be Price Tracking Your Resellers
Your pricing strategies aren’t the only ones that matter — what your resellers do with your products is equally important. Resellers play a significant role in how your brand is perceived in the market, and if they are not pricing products correctly, it can lead to issues that impact your bottom line. That’s where reseller […]
What is Strategic Pricing – and Why Is It Important?
Pricing is one of the most powerful tools you have to boost profitability, but strategic pricing takes it to the next level. It’s about creating conditions where more profitable pricing outcomes naturally occur. So, what exactly is strategic pricing? Some define strategic pricing as value creation. Others call it competitor awareness or setting price bands. […]
How to Track Competitor Prices for Your Shopify Store
If you’re serious about scaling your Shopify store and increasing profitability, tracking prices and utilizing dynamic pricing is a must. Whether you’re running a small Shopify store or managing a large enterprise, having a system in place for competitor price tracking, tracking your own prices, and adjusting them based on real-time market data is essential. […]
How to Create Dynamic Pricing on Shopify
Creating a dynamic pricing strategy on Shopify doesn’t have to be complicated. By understanding the basics, setting up your system properly, and using best-in-class tools like Intelis, you can ensure your Shopify store stays competitive and profitable. What is dynamic pricing? Dynamic pricing is a strategy that allows you to adjust your product prices in […]
