What is Dynamic Pricing?
Pricing is one of the most powerful levers an ecommerce business can pull. It impacts conversions, profitability, and market competitiveness. But in today’s fast-moving environment, static pricing models are no longer enough. Consumer demand shifts, competitors adjust their prices in real time, and external factors like seasonality and inflation influence purchasing behavior. What is dynamic […]
How To Use Product Matching In Ecommerce
The key to ecommerce success often lies in precise pricing and strategic product promotion. But in a landscape driven by data, guesswork isn’t enough. To outmaneuver competitors and maximize profits, you need clear insights into how your products compare to others in the market. That’s where product matching comes in. It’s not just a nice-to-have […]
Why Use Promotional Pricing?
Promotional pricing is a time-tested strategy that helps businesses increase demand, especially among price-sensitive consumers. It’s not just about cutting prices — it’s a tactical move to attract attention, drive sales, and create value perception. Businesses can incentivize purchases, introduce new products, or clear inventory by temporarily reducing prices. But while the benefits of promotional […]
Why Do Companies Use Price Discrimination?
What is price discrimination? Price discrimination is a strategy where businesses charge different prices for the same product or service based on specific criteria, allowing companies to capture maximum revenue by tailoring prices to various consumer groups. At its core, price discrimination is about identifying what each customer segment is willing to pay and adjusting […]
Price Elasticity – A Simple Explanation
Determining the right price can be one of the most challenging decisions in business because of its direct impact on your bottom line. One critical concept to understand when setting prices is price elasticity. What is price elasticity? Price elasticity of demand measures how sensitive customer demand is to changes in price. In other words, […]
What is Surge Pricing – and is it Appropriate For My Business?
What is surge pricing? Surge pricing happens when a company raises its prices due to an increase in demand — and lowers them when demand weakens. It’s a dynamic pricing strategy that adjusts pricing in real time based on the current market environment. But what is dynamic pricing? It’s exactly that changing in prices based […]
What is Ecommerce Dynamic Pricing?
Ecommerce dynamic pricing is a strategy that automatically adjusts product prices in real-time based on factors like market demand, competitor pricing, and customer behavior. This pricing approach helps businesses remain flexible and competitive by continuously optimizing prices to reflect market conditions. What does dynamic pricing mean in ecommerce? First of all, what is dynamic pricing? […]
Why You Should Be Price Tracking Your Resellers
Your pricing strategies aren’t the only ones that matter — what your resellers do with your products is equally important. Resellers play a significant role in how your brand is perceived in the market, and if they are not pricing products correctly, it can lead to issues that impact your bottom line. That’s where reseller […]
How to Track Competitor Prices for Your Shopify Store
If you’re serious about scaling your Shopify store and increasing profitability, tracking prices and utilizing dynamic pricing is a must. Whether you’re running a small Shopify store or managing a large enterprise, having a system in place for competitor price tracking, tracking your own prices, and adjusting them based on real-time market data is essential. […]
How to Create Dynamic Pricing on Shopify
Creating a dynamic pricing strategy on Shopify doesn’t have to be complicated. By understanding the basics, setting up your system properly, and using best-in-class tools like Intelis, you can ensure your Shopify store stays competitive and profitable. What is dynamic pricing on Shopify? Before we tackle how to make it work in Shopify, first we […]
