NextLane Agency X Bronx Shoes

How Intelis helped NextLane agency improve ROAS for Bronx Shoes by 31% on Google Shopping

About Bronx Shoes:

Founded in 1886, BRONX Shoes began as a family-owned business, born from a deep-rooted passion for shoes and a dedication to people. Over four generations, the Dijkmans family has built a legacy by sharing their expertise and love for footwear, evolving from Dijkmans Shoes to today’s iconic BRONX Shoes.

Challenge:

Bronx Shoes enjoys a solid reputation across Europe. Its products are available through various in-store and online retailers. To maintain brand integrity, Bronx Shoes must understand how online retailers price their products.

Intelis data comes into play:

Bronx Shoes utilizes Intelis for two essential purposes:

  • Market insight: Bronx gains valuable insights into the pricing strategies of online retailers, allowing them to address potential issues with those who do not adhere to fair pricing levels.
  • Marketing efficiency: By linking these pricing insights to their feed management system, Channable, managed by NextLane agency, Bronx ensures that its Google Shopping budget for Bronxshoes.com is used effectively. This means avoiding ad spending on products where Bronx is unlikely to be competitive, thus optimizing its marketing strategy and budget and saving almost 20% on ad spend.

Through Intelis, Bronx Shoes can address these challenges head-on.

Results

CTR:

14%

Increase

ROAS:

31%

Increase

Ties van Strien
Co-founder

Nextlaneagency

With Intelis, Bronx Shoes has the pricing insights needed to engage in meaningful conversations with retailers, fostering a fairer market for everyone selling their products. The brand has also improved its marketing performance by using data on retailer pricing to automate which products to promote. If a product is competitively priced, it’s prioritized. If other retailers undercut it, it’s excluded from ad campaigns. This is a perfect example of how Bronx Shoes uses Intelis Shopify app to stay ahead. It’s a game change!”

Ready to see what Intelis can do for you?

Start your free trial today and see the difference Intelis can make for your business.