How Grow Up Digital grew Unishore’s total profit by 74 % with Intelis & ProfitMetrics
By combining Intelis.ai dynamic pricing with ProfitMetrics profit‑based product bucketing, online marketing agency Grow Up Digital delivered sustainable scale for Dutch workwear retailer Unishore:
• Total website profit: +74% in four months (January → April 2025).
About Unishore:
Unishore is a leading retailer of workwear & safety gear in the Netherlands and Belgium. With deep product knowledge, in-house embroidery, and a smart Clothing Management System (KMS), they make it easy for businesses to protect both their people and their brand. Unishore drives a significant share of new customer acquisition through their Google Shopping campaigns.
Challenge
Increase total website profit without sacrificing revenue growth.
Approach
1 ► Intelis ignites revenue growth
What happened? Intelis’ powerful AI repricer pushed automatic price changes, making Unishore the cheapest option in Google Shopping if the margin allowed it. Revenue and ROAS increased, but Google's smart bidding algorithm naturally favoured products that delivered a high ROAS, which turned out to be mostly low margin products.
2 ► ProfitMetrics restores profits
With the ProfitMetrics Shopping Booster, we were able to prioritize the right products. Products that historically achieved a high POAS were favoured, while we cut the budget on products that achieved a low POAS.
3 ► Intelis product data
Lastly, we excluded products that were more expensive at Unishore than at their competitors.
Results
Total Profit
+160%
Increase
Google Ads Revenue
+74%
Increase
Job Knipscheer
Senior Google Ads Consultant, Grow Up Digital
Intelis won us the click, ProfitMetrics made sure these clicks were profitable