How to Optimize Google Shopping
Every brand at scale is using Google Shopping to get more visibility on their products. Is it worth spending the time to optimize Google Shopping campaigns though? In short — yes. Optimizing your campaigns helps increase visibility, attract quality traffic and make sure you’re making the most of your ad spend. By regularly monitoring your […]
What is Strategic Pricing – and Why Is It Important?
Pricing is one of the most powerful tools you have to boost profitability, but strategic pricing takes it to the next level. It’s about creating conditions where more profitable pricing outcomes naturally occur. So, what exactly is strategic pricing? Some define strategic pricing as value creation. Others call it competitor awareness or setting price bands. […]
How to Track Competitor Prices for Your Shopify Store
If you’re serious about scaling your Shopify store and increasing profitability, tracking prices and utilizing dynamic pricing is a must. Whether you’re running a small Shopify store or managing a large enterprise, having a system in place for competitor price tracking, tracking your own prices, and adjusting them based on real-time market data is essential. […]
How to Create Dynamic Pricing on Shopify
Creating a dynamic pricing strategy on Shopify doesn’t have to be complicated. By understanding the basics, setting up your system properly, and using best-in-class tools like Intelis, you can ensure your Shopify store stays competitive and profitable. What is dynamic pricing on Shopify? Before we tackle how to make it work in Shopify, first we […]
Optimizing Google Shopping for Enhanced Sales: A Guide to Google Shopping Optimization
The capability to synchronize your Shopify store across multiple platforms provides a significant advantage for Google Shopping optimization. Not only does this automation save you valuable time and effort, but it also presents a smart solution when dealing with a large inventory of thousands of products. One effective approach is to sync your products directly […]
Google Shopping Repricing
In today’s competitive e-commerce landscape, businesses must take full advantage of every opportunity to maximize their online presence and visibility. Consequently, one essential tool for achieving this is to use Google Shopping repricing, a practice that can optimize product listings, enhance visibility, and drive sales on the Google Shopping platform. In this article, we will […]
Pricing Strategy: How to Win the Amazon Buy Box?
Are you aware of the fact that almost 85% of the sales on Amazon occur through Amazon Buy Box? The main reason behind this is the increased number of smartphone users worldwide. Moreover, if a product’s detail page doesn’t have a buy box, it may make your sales appear vague. Your sales page’s “Add to […]
5 Ways to Increase Your Shopify Store Profit
The eCommerce space is quite challenging. Even for established businesses worldwide is hard to find new ways to increase Shopify store profit. They need to rely on some economic standards and strategies to ensure profitable outcomes for the company. However, this pandemic has encouraged retail businesses to sell online without designing a structured plan. However, […]
Velocity Pricing: Definition & Effectiveness
Velocity pricing is one of the essential practices for setting various services and product prices per their sales velocity. As it is related to the speed at which a particular product is sold, the slower velocity may lead to a higher price. Big data allows organizations to analyze various aspects of the business. It is […]
Google Shopping optimization – Best Practices
Shopping campaigns are always suitable for eCommerce companies. But to succeed, business owners must set up a solid strategy and understand how to create a Google Shopping Optimization for their store. A few important aspects can contribute to the success of product advertising campaigns on Google. The first task is creating an appropriate data feed; […]
